Summer Looks

Keep it simple this summer with a retake on the classic bob. Pure Basic celebrates the pared down look of normcore in a trend that seems understated but is really outstanding. Sheer Botanics bring back a more feminine vibe with a trend that adds sheer pastel shades to long hair. Just combine sheer florals with punked-up details to complete the romantic summer look. #SimplySmarter

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Pure Basics

- Glazed Lob

Chanel 'an understated urban vibe with this evolution of a classic Lob. An undercut gives loads of free movement so, just add a high glaze finish to show off the rich golden brown colour.'


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Pure Basics

- Folded Texture

It’s all in the details. Give the urban simplicity a street edge with an easy folded texture shape. Effortless has never looked cooler.


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Sheer Botanics

- Lived-in Texture

Combining sheer pastel shades in a textured cut gives this long hair look loads of styling options. Reveal the wearable pastelage colour effect and easy movement with lived-in texture.


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Sheer Botanics

- Twisted Braids

Make a fashion statement and go laidback street cool and give this sheer feminine long cut easy DIY twisted braids.


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