With NFC technology.

Get inspired. Right now!

How it works

Activate the NFC function on your mobile phone and tap the NFC icon on the specially labelled products. You will receive inspiring content right away! #SimplySmarter

#1 Activate NFC

Choose product and make sure the NFC function is activated on your mobile phone.

#2 Tap the chip

Tap the NFC icon on the specially labelled products.

#3 Receive inspiring content

Receive inspiration such as styling tutorials, product information and much more!

Your benefits

#SimplySmarter NFC Technology

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Inspiration

Breakthrough trends

Discover now the best creations of our hairdresser community and receive daily inspiration with just one tap!


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Information

Products & news

Explore our innovative range of style, color and care products - in a simple, smart and fast way!


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ed(you)cation

Create and learn

Everything you want to know about creating iconic, trendy street style looks by using our smart, inspiring online tutorials for must-have styling techniques and innovative product formulas.


Discover our products

with NFC