Activate the NFC function on your mobile phone and tap the NFC icon on the specially labelled products. You will receive inspiring content right away! #SimplySmarter
Choose product and make sure the NFC function is activated on your mobile phone.
Tap the NFC icon on the specially labelled products.
Receive inspiration such as styling tutorials, product information and much more!
Discover now the best creations of our hairdresser community and receive daily inspiration with just one tap!
Explore our innovative range of style, color and care products - in a simple, smart and fast way!
Everything you want to know about creating iconic, trendy street style looks by using our smart, inspiring online tutorials for must-have styling techniques and innovative product formulas.