NEWSFLASH! It’s new Ed(you)cation for you!

Welcome to our monthly Newsflash segment it’s edutainment at it’s best!

Join the #indolaselected squad as they become our education experts and take us on a monthly journey to discover new salon friendly techniques that will boost your creativity and expertise. Our ed(you)cation will be here for you in this brand new segment where you can find a full step by step tutorial and article on trending techniques and expert tips. Follow your #indolaselected besties on our social media channels and find the full Ed(you)cation Newsflash on this segment every month. You will have it all! Cut, colour and of course, styling!

April 2020

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BLONDING CRAFT: Modern Placements

Ever wished you could speed up your colour services? Our new freehand technique is for generation INDOLA colourists who want to create transformative looks and save on time! The trend for freehand balayage over foils looks set to continue through 2020. Find out how perfecting your placement will cut appointment times in half and still have clients posting selfies straight from the salon… The beauty of dual application… Now, you can achieve a stunning, stretched-root effect in just two simple stages: First, get creative by painting sections using our Blonde Expert. You can vary the thickness, spacing and the placement of sections to create different effects, according to your client’s dream look! If your client wants a bright look, simply work your way up horizontally, or, for a diffused look, get backcombing those slices! This stage is not for the faint hearted but keep the faith. Once dried, your clients will be amazed to see that the bold stripes blend beautifully after the smudge with a toning service. Next, the smudge. It’s time to use your imagination and customise the result for your client. Either drag the root down in places for a more lived-in balayage look or skip it completely and work in horizontal sections. Blonde specialist and #indolaselected creative squad member, Denis Shefel (@shefeldenis), chooses the PPC shades plus a 4% Developer and then adds Color Transformer with a mixing ratio of 1:1:0.5 to master the smudge technique. Color Transformer converts the PCC shades into a demi-permanent colour to blend out lines seamlessly. It’s such a straight-forward way to tackle this dual application. Visually checking your toner is key, but you can always rely on a perfect colour match and beautiful shine. Watch the tutorial and see our step-by-step guide below for a visual reference. With these simple time-saving techniques, it’s time to mix it up and give your colour business a boost.
Newsflash 2020
Denis' Expert Tip
“Using a demi permanent colour to tone the hair after a freehand balayage application is my go-to technique. It ensures the hair will stay vibrant and shiny until the next appointment”

May 2020

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BLONDE BEAUTY: Contour Lights

Fun! Vibrant! Bold! Let contour lights do the talking… We know you love to help your clients embrace the latest trends. This Spring, we’re bringing you a retro classic, striking blonde contours, but with a fresh and dramatic twist! A new decade calls for a new look and there’s no better way to start than with a re-work of the face framing highlights of the 90s. These are back with a vengeance and your clients will simply love their versatility and impact! From Ginger Spice to Beyoncé – the secret behind the stripes! From the moment Ginger Spice burst onto the stage, girls have associated her face-framing blonde streaks with effortless confidence and the determination to live life to the full. Now, contours offer a way to reclaim girl power for a new generation. Going for bold streaks of colour sends out a strong message about inner-strength, grit and resilience. Whereas balayage was the hallmark of subtle non-conformance, impactful stripes openly say ‘2020 is mine for the taking.’ No wonder this style is rapidly becoming popular amongst American celebrities who routinely make their own rules, including Beyoncé. Award-winning hairdresser and #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy), has seen the trend spread from London to top salons worldwide. She recommends Blonde Expert Bleaching Powder to get 8 levels of lift and stunning colour clarity, whilst enforcing hair bond and minimising breakage. The look isn’t limited to blonde highlights either – you can get creative, customising the colour contours to frame clients’ faces who want style that’s perfect for an Insta Summer. Discover the potential of contour lights with Ed(you)cation:
Newsflash 2020
Lynndys' Expert Tip
“ I love spicing up my blondes with rose nuances. Update your techniques with a trending shade and have a whole new take on the traditional highlight service”


  • 2020
    • April
    • May