NEWSFLASH! It’s new Ed(you)cation for you!

Welcome to our monthly Newsflash, it’s edutainment at it’s best!

July 2021

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Low-Commitment Glossing with Demi-Permanent Colour

Welcome to your July Newsflash! In this edition, Ambassador Abbey Jarrold shows us how to gloss a natural base one shade darker using INDOLA Permanent Caring Color and Color Transformer, creating a subtle, low-commitment change. It’s the perfect way to introduce a new client to colour! To carry out a darkening or pigment deposit service simply apply INDOLA Permanent Caring Color in the shade of your choice, mixed with Color Transformer. Just follow the rules of application and allow to develop; taking into consideration either virgin hair or subsequent application, and you’re good to go!
Newsflash 2020
Abbey Jarold INDOLA Global Amabassador

May 2021

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How-To: Grey Blending with Blonde Expert Highlifts

In this edition of Newsflash, Ambassador Abbey Jarrold shows us how to create a T-section highlight pattern, using Blonde Expert Highlifts, to create an ultra-blended result that further illuminates blonde hair. With Grey Blending being highly sought after by clients in the salon, this technique works to help you colour match greys to already blonde bases – without needing lightener! Blonde Expert Ultra Blonde 1000.0+ Blend provides up to 4 levels of lift and up to 80% white hair blending, suitable for natural levels 6 and lighter, with more than 30% white hair. As grey hair does not grow equally across the head, Abbey mixed and matched the Blonde Expert Highlifts portfolio to adapt to the different volumes of grey hair in order to create an even colour. Lastly, our favourite tip for the perfect colour – combine Blonde Expert Special Blonde colours with Blonde Expert Pastel to create a super customised blonde result with unique pastel nuances! You can find out more about this technique, along with the video
Newsflash 2020
Abbey Jarold INDOLA Global Amabassador

April 2021

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How-To: Money Piece – Precision Lightening and Perfect Toning

The Money Piece is here to stay, and it’s no surprise after its huge popularity across social media last year! In this edition of Newsflash, Global Ambassador Paddy McDougall shows us his take on this trendy colour placement, using our new Blonde Expert Lightener and Pastel range to achieve that super-light high contrast money piece. As featured in the step-by-step, precision in the application of lightener is key. Good product saturation, as well as thin sectioning, will guarantee a very clean lift on the hair. And of course, isolation with foils is important to ensure the developer achieves the desired lightness – and to avoid bleeding of the lightener onto the rest of the hair! The active components within Blonde Expert Hair-Bond Technology deeply penetrate the hair fiber, creating a protective layer around the natural bonds to protect them from breakage, for a great quality hair result. Finally, a toning service with Blonde Expert Pastels is a must to complete the look! Paddy toned the hair with his desired Pastel shade to create this beautiful colour result. The product can be applied on damp or dry hair and should be checked by the eye for the best results. This service is an excellent way to introduce a striking change to your client’s look without the commitment of changing their full head of hair – you can find the full step-by-step
Newsflash 2020
Paddy McDougall INDOLA Global Amabassador

March 2021

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Newsflash March

In this edition of Newsflash, Global INDOLA Ambassador Andy Smith takes us through the haircuts he crafted for our new Street Style Collection. On our IGTV under the Ed(you)cation series, you can find all the full-length videos where our Ambassadors guide us through each one of the Spring looks. For the High Contrast Bob, you can learn all there is to know about how to create the perfect bob shape with a square nape. For the Effortless Blonde look, the focus is on creating an airy texture, and here you’ll learn what’s required to make long hair appear soft, yet full. And for the Ash Brown, it’s all about the quintessential mullet haircut, taken into a longer and stronger direction for 2021. Check out all of the masterclasses from our Ambassadors on our IGTV – you can find them under the Ed(you)cation section, or alternatively, simply click
Newsflash 2020
Andy Smith INDOLA Global Amabassador

February 2021

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Get the lowdown on our NEW Spring looks with our mini masterclass Ed(you)cation on IGTV! 

This month, we’re deep-diving into the #layering technique with our Global Ambassador, Paddy McDougall! As featured in the Street Style Collection, the #layering technique is a versatile way to create a unique colour story for every client, and Paddy has certainly done this with the three looks he has created. Each video explores a look in detail, showing different ways to adapt the technique and/or colour palette to suit your client’s individuality. For the High Contrast Bob, the technique takes ultra-contrasting shades and stacks them together for a full-on statement fringe. When it comes to the Effortless Blonde, the technique is much softer, creating a beautiful combination that blends sand and neutral tones on a lighter base, for a touch of sun-kissed illumination. Finally, for Ash Brown, Paddy uses stronger sectioning and shades that differ in-depth, in order to create a more extreme contrast. Check out all of the masterclasses from our Ambassadors on our IGTV – you can find them under the Ed(you)cation section, or alternatively, simply click
Newsflash 2020
Paddy McDougall INDOLA Global Amabassador

January 2021

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We are keeping it cool in the new Street Style Collection!

Watch as INDOLA Ambassador Paddy McDougall walks us through the creation of this #layering look for our spring Street Style Collection. In this video, we take you backstage during our collection shoot to take a closer look at how Paddy creates the cool Ash Brown look. Paddy´s inspiration comes from the contrasting hair palettes of the ’90s – as he maps out this look, he pays close attention to ensure the synergy is kept between Andy Smith’s haircut and his colour work. When it comes to designing a look for a client, consultation is key; the client’s features as well as their lifestyle play an important part in the creation. Taking these elements into consideration can really elevate your salon service and make sure that every client leaves the salon with a truly personalised look. For our model Samira, Paddy has chosen our new Permanent Caring Color Line Extension, encompassing the beautiful new Ash and Ash Chocolate shades. These beautiful shades work well on Samira´s darker hair colour and create a gorgeous tonal effect, with the darker colour palette coming closer to her face in the underlayer and the lightest shade cascading over the top section of her hair. Recreate Paddy’s look with the formula below: Lower Section Permanent Caring Color 5.11 + INDOLA Cream Developer 6% -20 Vol. (1:1) Top Section Roots: Permanent Caring Color 6.18 + INDOLA Cream Developer 6% -20 Vol. (1:1) Lengths: Permanent Caring Color 8.18 + 6.18 + INDOLA Cream Developer 9% -30 Vol. (1:1:2)
Newsflash 2020
Paddy McDougall INDOLA Global Amabassador

December 2020

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NEW ED(YOU)CATION FOR 2021

To mark the close of 2020 and the beginning of a new year, we have created a new Ed(you)cational program and Seminar Brochure to welcome you into the world of INDOLA Ed(you)cation for 2021! We want to empower you. To give you the tools you need to be fearless in your craft. Knowledge is power, and your power exists within your ability to help your clients discover their true identity. We want to celebrate you, our creative force. We invite you to join Generation INDOLA and start your Ed(you)cation journey with us today! Our new concept for 2021 is geared up with not only a new set of in-person seminars but also a full 360° educational experience including our online education and a monthly delivery of brand-new tutorials, courtesy of our Newsflash segments. We are all individuals and not everyone has the same learning needs. For this reason, we have created a new modular system of Ed(you)cation. All seminars will be tailored to your needs, with our Ed(you)cators designing the perfect education package for you. This will incorporate both our fundamental and creative education, whilst keeping street style looks at the core of everything we do. It’s education for a new generation. Ed(you)cation will include: • Fundamental Ed(you)cation – to cover those essential topics, such as introducing you to Generation INDOLA, a seminar where you will learn about who we are and the products we have to offer. We also have a Colour Seminar to introduce you to the concept and execution of colour. • Creative Ed(you)cation ¬– improve your skills and get those creative juices flowing. Our Get Street Wise seminar will be updated each quarter with the latest looks, services and Blockbuster Techniques from our Street Style Collections. • Digital Ed(you)cation – the digiworld is a great tool to complement your physical education, enabling you to learn in your own time. For 2021, we’re bringing you digital content that will be at your fingertips whenever you need it. Each month we will bring you our Newsflash article, taking you through a salon technique from beginning to end. Every issue will include a step-by-step tutorial, as well as imagery and an expert tip from our collaborators. You will also be able to learn about our new Street Style Collections, with a full set of step-by-steps and video tutorials. • Social Media World – throughout 2021 our Instagram channel will continue to bring you compelling educational content, including #smarttips and full ed(you)cational IGTV sessions – #unitedweedyoucate. Our Hero Seminars for 2021 are: • The Blonding Handbook – Blondes always represent a challenge, but they’re also a way to make your mark in the industry. Learn how to create a fantastic in-salon blonding experience. From simple highlighting techniques to complex corrections, this seminar will equip you to achieve the most brilliant blondes, every single time. • Update & Upskill – a chance to discover the latest innovations from INDOLA. This is the go-to seminar for knowledge of the INDOLA brand portfolio and how you can upskill your services with it straight away. You are officially invited to our ed(you)cation revolution for 2021! Don’t delay, view the full Digital Seminar Brochure

November 2020

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Nov 20

This monthly edition of Newsflash we celebrate the launch of our collaboration with FRAMAR and our new Colour Style Mousse! Find below our full tutorial for our #smartbalayage and our Colour Style Mousse easy toning and styling. Let´s keep it smart When it comes to balayage sometimes less is more! A few strategically placed pieces can make a big difference in brightening up the hair and making a beautiful #sunkissed effect. Hand painting always takes practice, but it creates stunning results as you get to decided visually where to place the highlights on the hair, luckily it has never been easier as now with our Power Painter! This is our first and very own collaboration with FRAMAR, where we have come to the perfect tool for #smartbalayage placement in the trendiest color! Toning and styling all in one! To finish off this #smartbalayage we have used our new Color Style Mousse. This product can be simply applied straight from the bottle onto damp hair and no extra steps are required! One application is complete, you can blow-dry the hair into place with the product on, it will give the hair hold and malleability to produce a beautiful styling as well as providing color. Color Style Mousse lasts up to 4 washes, so it is a great way to introduce your clients to a new shade without compromise or simply have fun with your look, alternatively, the darker shades make up for a fabulous pre-pigmentation. For this technique simply hand paint the pieces utilizing Blond Expert (formula) and Color Style Mousse in the shade… and of course, our Power Painter brush to apply, you can check the full Step by step in our YouTube video.
Newsflash 2020
Milis' Expert Tip
„Our new Color Style Mousse comes in 15 shades! If you are looking for a temporary pastel shades, we have them! Simply make sure you have a light blonde base for them to show off“ Mili Rodriguez- Education Expert“

October 2020

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SPEEDY SALON SERVICE: ACT NOW! & Dual Application

Check out this super simple and fast service to boost your client’s colour and confidence. After colouring, complete the look with a knock-out step-by-step style from the amazing, sustainable ACT NOW! Care and Styling range and our NEW INDOLA ACT NOW! Collaborator, Yuki Bertschmann! Quick and effective, dual application is the way forward when it comes to saving time in the salon… Time-saving services are more important than ever right now. A great way to get your client’s hair back in shape after a few months away from the salon is to use dual application. First, tackle the roots with a Permanent Caring Color of your choice. Then, refresh the ends with Color Transformer, by turning your permanent colour into a demi-permanent formula! ACT NOW! and finish your unique look with an effortless style. Finish your colour service the right way with ACT NOW! We asked our ACT NOW! Collaborator Yuki Bertschmann, to create a fuss-free hair look with our new ACT NOW! styling range – which, by the way, is completely free-from and vegan! This style screams casual glam and the ACT NOW! range is perfect for creating simple, wearable styles. Not only does ACT NOW! deliver a lightweight finish, but it also has a beautiful fragrance. As a hairdresser for almost 8 years, and a solo stylist since 2019, Yuki is super excited about the new ACT NOW! range: “I can totally identify with ACT NOW! ¬– “and I observe how consumers start to ask for this It’s the future of hair beauty. Less is more.” ACT NOW! and join our vibe for perfectly imperfect hair while reducing your impact on the environment! Find out everything you need to know about ACT NOW!
Newsflash 2020
Yukis' Expert Tip
„I personally love the ACT NOW! Moisture Shampoo because it foams super well and leaves your hair with a lovely fragrance “ Yuki- Hair Artist from Basel

September 2020

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August 2020

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CUTTING 101: Accent Layers & Modern Textures

How many of your clients would love more versatility, volume, and texture? Add in the complexity of fine hair or longer length and achieving this can be a daunting task. But luckily, we’re here to help generation INDOLA stylists gain confidence in mastering modern cutting techniques. Making fine fantastic Fine hair presents many challenges, but the hope is not lost! We’re delighted to share a cutting technique that maximizes density on the perimeter and reduces the risk of thinner-looking sides. Now you can surprise your fine-haired clients by offering them the layers and texture that they’ve been longing for. The key to success is the use of two different elevations… Go low at the back Start by focussing on the denser hair at the back of the head. Comb your first one-inch section from the high crown to the nape and use a low elevation (90 degrees horizontal) before positioning your fingers in a slight diagonal. This keeps the top of the hair relatively short whilst taking the heaviness out of the perimeter. Work your way around in one-inch widths, overdirecting back to previous sections as you go and using a traveling guide. Be sure to stop where the hair changes direction above the ear! Go high at the sides Hair is less dense where it frames the face. Preserve fullness within this section, where the hairline changes direction, by switching to a 90 degrees vertical angle. You may feel uneasy the first time you try it, but the results are worth it! Comb out including a guide from the previous section. Use a much stronger diagonal finger angle to guide your cut and let the hair from the previous section drop out. Continue in sections, overdirecting back as you work your way towards the face. Luxurious long-layering Long hair is definitely a look for all ages. This year’s Superbowl halftime show was dominated by two global icons whose lengthy layers brought volume and movement to the stage. So, what’s the secret behind the layered look worn by J.Lo and Shakira? Layering offers clients the chance to maintain length and versatility whilst removing heaviness and weight. Blonde specialist and #indolaselected creative squad member, Denis Shefel (@shefeldenis), loves to combine a flattering long fringe with long layers, starting at the chin line. He styles the hair using a round brush and finishes with a two-inch curling iron to give pin curls which he gently teases out using his fingers. Clients love the movement this sophisticated shape brings. Even those who are unwilling or unable to spend much time on their hair are able to recreate the look at home and enjoy body and texture in between salon visits!
Newsflash 2020
Denis' Expert Tip
“Using a demi permanent colour to tone the hair after a freehand balayage application is my go-to technique. It ensures the hair will stay vibrant and shiny until the next appointment”

July 2020

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CUTTING 101: Casual Smooth

It’s been over 100 years since the sharp, sleek bob cut scandalised the world, but the style soon won women over with its simplicity and versatility to gain classic status. Just as striking as their 1960s predecessors, Gen Z-er bob cuts offer versatility, fullness and movement. Since finding fame, English singer and face of YSL Beauty, Dua Lipa, has sported a bob but by changing its length, parting and colour, she’s made sure that her look always stays fresh. Her recent combination of a sleek bob and blunt fringe caused a sensation during Paris Fashion Week, proving that this demanding cut still has the power to attract media attention and copycat cuts alike! It’s clear that this old favourite is here to stay so although your clients won’t get their bobs cut every day (as the ex-editor-in-chief of American Vogue, Anna Wintour, was rumoured to do), it pays to polish your cutting technique! Precision cutting skills are key when you want to keep your clients coming back for more! We’ve joined forces with #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy), to help you achieve one length haircuts and bobs that are eye-catchingly straight without the need for reworking once the hair is dry. Straight talking Sometimes it can be hard to maintain a laser-straight line on one length haircuts and bobs whilst giving your client’s conversation your undivided attention. So, here are our top tips to mastering this art and to achieving the perfect bob first time, every time. Comb carefully! Comb hair down as close to its natural fall as possible. You want to avoid the risk of graduation which comes with elevation, so keep your fingers straight when cutting, or, if you can, use a comb for your guideline as this reduces tension and the hair won’t dry shorter than the section beneath it. Look lower! Unless you have a very tall client, or one who is willing to stand for an entire cut, you’ll be cutting below your eye line. Lynndy has a word of caution, “Be wary when cutting below your eye line. Flipping the hair causes graduation so avoid, avoid, avoid!” Don’t follow the guideline! One mistake that’s easy to make is attempting to cut the next section right on the guideline. Always cut the next section at the bottom edge instead. This will avoid any graduation, so you’ll see a better result after blow-drying. Don’t forget to direct all hair towards the back to increase weight towards the front. These techniques sound simple, but they’ll give you fantastic results after blow-drying and straightening. We guarantee you won’t be disappointed!
Newsflash 2020
Lynndy's Expert Tip
“Body positioning can make or break a precision cut, make sure you are mindful of where you stand in relation to your client”

June 2020

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TONING TEC: Creative Mixing and Application

Whilst your client might not understand the magic that happens in the chair, we’re here to help you – a generation INDOLA expert – make their dreams come true. Many clients think bleach does all the hard work, but it’s the toner that’s your real secret weapon as you battle against uneven colour and brassy tones! When it comes to toning, there are three golden rules. Play by these and every client will love the results… Dual application wins! Using a toner on the hair helps clear any demarcation lines and ensures that the contrast between foiled and non-foiled hair is more balanced for a beautifully even result. For an extra level of dimension, go for a combination of different tones in your dual application. See the light with a pre-toner! The trick is to create a clean, even base that’s the perfect prep for pastel mixes. It only takes minutes (depending on the hair porosity) but the effect maximizes the lift and ensures the shades last longer. Understand your colours! The INDOLA range of blonde offers irresistible choice, so get to know our colour charts inside out! Understand how the shades interact and practice your formulas so you can give every client the blonde they long for. Don’t forget that our integrated Hair-Bond Technology minimizes breakage, so your clients will love the extra boost of condition and shine. Why not try the beautiful range of Blonde Expert Pastels for a personalized twist on classic highlights. Our creative blonde with subtle rose nuances below is a stunning example by Award-winning hairdresser and #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy). For hints on the technique, check out the step-by-step below.
Newsflash 2020
Lynndys' Expert Tip
There is one golden rule when it comes to toning. Always tone for the base level you see not for the base level you want to achieve. Remember toners don´t lift the hair!”

May 2020

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BLONDE BEAUTY: Contour Lights

Fun! Vibrant! Bold! Let contour lights do the talking… We know you love to help your clients embrace the latest trends. This Spring, we’re bringing you a retro classic, striking blonde contours, but with a fresh and dramatic twist! A new decade calls for a new look and there’s no better way to start than with a re-work of the face framing highlights of the 90s. These are back with a vengeance and your clients will simply love their versatility and impact! From Ginger Spice to Beyoncé – the secret behind the stripes! From the moment Ginger Spice burst onto the stage, girls have associated her face-framing blonde streaks with effortless confidence and the determination to live life to the full. Now, contours offer a way to reclaim girl power for a new generation. Going for bold streaks of colour sends out a strong message about inner-strength, grit and resilience. Whereas balayage was the hallmark of subtle non-conformance, impactful stripes openly say ‘2020 is mine for the taking.’ No wonder this style is rapidly becoming popular amongst American celebrities who routinely make their own rules, including Beyoncé. Award-winning hairdresser and #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy), has seen the trend spread from London to top salons worldwide. She recommends Blonde Expert Bleaching Powder to get 8 levels of lift and stunning colour clarity, whilst enforcing hair bond and minimising breakage. The look isn’t limited to blonde highlights either – you can get creative, customising the colour contours to frame clients’ faces who want style that’s perfect for an Insta Summer. Discover the potential of contour lights with Ed(you)cation:
Newsflash 2020
Lynndys' Expert Tip
“ I love spicing up my blondes with rose nuances. Update your techniques with a trending shade and have a whole new take on the traditional highlight service”

April 2020

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BLONDING CRAFT: Modern Placements

Ever wished you could speed up your colour services? Our new freehand technique is for generation INDOLA colourists who want to create transformative looks and save on time! The trend for freehand balayage over foils looks set to continue through 2020. Find out how perfecting your placement will cut appointment times in half and still have clients posting selfies straight from the salon… The beauty of dual application… Now, you can achieve a stunning, stretched-root effect in just two simple stages: First, get creative by painting sections using our Blonde Expert. You can vary the thickness, spacing and the placement of sections to create different effects, according to your client’s dream look! If your client wants a bright look, simply work your way up horizontally, or, for a diffused look, get backcombing those slices! This stage is not for the faint hearted but keep the faith. Once dried, your clients will be amazed to see that the bold stripes blend beautifully after the smudge with a toning service. Next, the smudge. It’s time to use your imagination and customise the result for your client. Either drag the root down in places for a more lived-in balayage look or skip it completely and work in horizontal sections. Blonde specialist and #indolaselected creative squad member, Denis Shefel (@shefeldenis), chooses the PPC shades plus a 4% Developer and then adds Color Transformer with a mixing ratio of 1:1:0.5 to master the smudge technique. Color Transformer converts the PCC shades into a demi-permanent colour to blend out lines seamlessly. It’s such a straight-forward way to tackle this dual application. Visually checking your toner is key, but you can always rely on a perfect colour match and beautiful shine. Watch the tutorial and see our step-by-step guide below for a visual reference. With these simple time-saving techniques, it’s time to mix it up and give your colour business a boost.
Newsflash 2020
Denis' Expert Tip
“Using a demi permanent colour to tone the hair after a freehand balayage application is my go-to technique. It ensures the hair will stay vibrant and shiny until the next appointment”

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