The #indolaselected team comprises of four outstandingly talented hairdressers from the Netherlands, Russia, Spain and the UK. The team will spend the next year becoming immersed in the Indola world while giving their spin on everything fashion, streetstyle and ed(you)cation related. To kick-off the project the #indolaselected team met for the first time at a stimulating 3 day 'Train the Ed(you)cator Event' event in January in Hamburg, Germany.

Firstly they were brought up to speed with the Indola Colour House and an assortment of innovative over the counter products by our Research and Development expert Sonja. Next they joined involving Social Media session, which included a training displaying the latest Instagram features and trends and incorporating a section on what’s hot for hairdressers on Social Media. The team also got to meet our global ambassadors Andy Smith and Paddy McDougall who demonstrated the latest 2019 hair trends. Andy and Paddy will also act as their mentors. In addition the team got to practice the latest #StreetStyleCollection with tips and advice from our experts. They particularly enjoyed developing their techniques for the new Spring looks; Folk Touch and Civil Society.

The rest of the year also promises to be equally exciting as the team participate in anticipated Hype Events for the 2019 Street Style Collection launches and further collaboration opportunities. Throughout the year the team will receive training on building their digital brand with the goal of developing their knowledge and expertise while they create stunning content for Indola fans.