How it works

Activate the NFC function on your mobile phone and tap the NFC icon on the specially labelled products. You will receive inspiring content right away! #SimplySmarter

Your benefits

#SimplySmarter NFC Technology

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Inspiration

Breakthrough trends

Discover now the best creations of our hairdresser community and receive daily inspiration with just one tap!

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Information

Products & news

Explore our innovative range of style, color and care products - in a simple, smart and fast way!

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Create and learn

Everything you want to know about creating iconic, trendy street style looks by using our smart, inspiring online tutorials for must-have styling techniques and innovative product formulas.