Blonde is more than just a colour, it’s a way of life, one which many people choose to lead. What other colour gives you the scope for effortless beach babe, fierce glam, platinum edge and everything in between? You have to make the most of every blonde opportunity! Our new Hair-Bond Technology goes beyond fibre regeneration to reconstruct damage, strengthen each strand and reinforce and protect against future damage. The result is an unrivalled range that illuminates blondes of every type with stunning shine and supple smoothness. To keep blonde looking at its best use Instacool Shampoo and Ice Shimmer Spray weekly to neutralize the threat of brassy or yellow tones. And for that no-commitment colour statement try a pastel pick-me-up with Pink-Rose Shampoo and Gold Shimmer to go from hint to high impact pink rose. The blond look will never go out of fashion but now it’s back with a technological twist!